In the face of economic crisis in Brazil, many sectors have experienced losses. However, the ongoing crisis seems to have spared the shopping center sector. According to the data released by the Brazilian Association of Shopping Centers (Abrasce), the shopping center segment made a growth of 6.5 percent in 2015. The sector’s turnover hit almost $150 billion. The survey, which was also contributed by the Urban Studies Group (GEU), is good news for businessmen in the shopping mall sector. The positive results are a testament to the outstanding customer services offered by most of the malls in Brazil. The country has 538 shopping centers while 30 are still under construction. This indicates the dominance of this sector in the economy of Brazil. The research indicated that the shopping mall industry offers close to 54,000 job opportunities.
The impact of these results is evident in the Northeast, which is the second largest region in Brazil with malls. The State of Paraiba is also among the regions celebrating the strength of the shopping mall sector. The Paraiba-based Manaira Shopping, one of Roberto Santiago’s ventures, is an example of the shopping malls that have weathered the storm. In the midst of the economic crisis, Manaira Shopping has registered impressive growth and development. The venture tops the list of five commercial centers in Paraiba in terms of gross leasable area. According to the site’s marketing manager, Rafaella Barros, Roberto Santiago Manaira Shopping has a gross leasable area of 75,000 square meters. Recent reports showed that over 40 percent of businessmen in Brazil expect the industry to grow by 5 percent in 2016 while over 60 percent of shopping mall owners believe that the crisis will not affect their businesses. Many Shopping malls, including Manaira registered high household consumption. Mr. Barros said that Manaira’s future expansion and growth will contribute to the development of the shopping center sector.
Manaira Shopping was launched in 1989 to offer leisure, fun, and entertainment. The facility is surrounded by the beaches of the north coast of Joao Pessoa. It has 280 stalls. Manaira has 11 rooms, including VIP and 3D rooms having modern appliances and their seat arrangement resemble the stadium system to allow for better visibility. It also has modern electronic slopes for bowling and an electronic amusement park with over 200 playing machines that suit all ages and preferences. The shopping mall has modern food courts and restaurants. The food is prepared by some of the renowned chefs in the globe. Other services offered at Manaira Shopping mall are balling and fitness. There is also an education center. Notably, Manaira shopping has made significant contribution to the economic and social development of the region. The properties surrounding the mall have appreciated, thus attracting many other establishments in the region. Read more on clickpb.com.