In recent news from the Terra Magazine, it was announced that, there were fewer influential executives in the Brazil economic life. However, the president of Bradesco Company was named amongst the few influential executives. It was made clear that, the professionals undergo the credit operational process and thanks to their ranks, political leaders closely follow their opinions. Additionally, their opinions appear prominently on the front pages of magazines and newspapers.
In Bradesco’s last meeting, they announced the person who was going to enjoy these privileges as, Luis Carlos Trabuco Cappi. In the meeting, Luis was proposed as the next manager of the company. He was said to have replaced Marcio Cypriano who had retired due to the age limit. All the same, Marcio had set an outstanding record, over the past one decade, with his increase in market value from $5 billion to $30 billion.
Luis Carlos Trabuco Cappi was the fourth president since the starting of the company. The company has a 65 years history with the other three presidents being Amador Aguiar, Lazaro Brandao, and Cypriano. The new president was alleged to have a strong identification with the Bradesco’s culture with his 40 years experience. Having gone through strategic institutions such as private pensions and marketing, he was announced the perfect candidate for the job.
Trabuco’s main competitor, Itau Unibanco, was reputed to be R $ 150 billion, in assets, above Bradesco Company. With just R $ 422 billion worth in assets, Luis Carlos Trabuco Cappi’s new job at the company will be a no walk in the park. However, it was insinuated that the only way to narrow the gap was through acquisition of smaller banks. Although there has been consensus in the market concerning the lack of acquisition opportunities, Trabuco has communicated the ability to recover ground.
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Trabuco was appointed the president in the year 2003, after having worked in the company for 40 years. He first started as a clerk and later on worked in several positions in the company. During the last appointment by the board members, Luis Carlos Trabuco Cappi was tipped off as the best candidate but he was only 45 years and ended up being deprecated. Ten years down the line, Cypriano, the acting president, according to the statute, was found to have been over the company’s age limit for the position.
Having being named the new president of Bradesco, Luis Carlos Trabuco Cappi was tasked with a difficult job since the company was in an unfavorable economic environment. The company’s probable fall in profitability was recounted to have been caused by a new competitor in the market. Previously, Bradesco was reported to have acquired ten banks including Spanish BBVA, BMC, and Boavista and was the first and the biggest private bank in Brazil.
Nevertheless, its position was lost to a new bank, Itau Unibanco, whose intentions were to be the first Brazilian multinational bank. Apart from that, not only did they beat them in position but also in asset acquisition. Apparently, Unibanco was estimated to own more assets than even Banco do Brazil, the second largest bank in asset in Latin America. Luis Carlos Trabuco Cappi challenge to regain the company’s glory was articulated to rely on asset acquisition, which was currently faced with challenges. Among the medium sizes banks in Brazil, there was only Safla, whose sale was thought to be unlikely. According to analysts, larger companies such as Banco had acquired majority of the medium banks therefore fueling to Bradesco’s crisis. All the same, under the management of Carlos Trabuco Cappi new strategies are set to take place and uphold the company’s previous position.
Find more about Luiz Carlos Trabuco Cappi: https://www.youtube.com/watch?v=3xDktJglYEQ