Fabletics: The Saving Grace of Women and Gym Fashion
Don Ressler and Adam Goldenberg are no strangers when it comes to cultivating and nurturing a small start up business. Both Goldenberg and Ressler are well respected and highly praised for their work and contributions in the ecommerce industry.
Together they have founded the company of TechStyle. Eventually, Techstyle proved to be the perfect opportunity for the birth of Fabletics as many a woman have come to know it. However, both Goldenberg and Ressler found themselves to be well experienced prior to their release of the popular athleisure brand.
Goldenberg began his career as an entrepreneur at the ripe old age of thirteen. His very first business originated as an online forum for gaming. Eventually Goldenberg expanded this forum to a full fledged website.
Only four years after the initial spark of the business Goldenberg made the decision to sell his website. Once sold, there was no turning back for Goldenberg. Only a few years later, Goldenberg determined that the industry of ecommerce was a blooming opportunity for up and coming small business.
Similarly, Ressler has also developed his career from a young age. Unlike Goldenberg, Don Ressler’s career propelled forward with the selling of his first company, fitnesshaven.com. In a twist of fate, Ressler sold his company to the same larger business that Goldenberg had.
Eventually, Goldenberg and Ressler came together to establish Techstyle. Together with their individual talents, the two grew Techstyle into the successful company that lead to Fabletics. Learn more about Adam Goldenberg: http://www.techstyle.com/about-us/leadership/ and http://rgtadvisors.com/bio/adam-goldenberg/
In recent years the subcategory of athleisure fashion has caught fire. Initially however the growth of this industry was slow. In the not so distant past women of all ages found themselves having to choose between looking fashionable and practicing an active lifestyle.
At first it seemed that women had no choice but to spend large sums of money on clothing that they did not really love. It was during this dark period that Goldenberg and Ressler saw the opportunity to change the playing field. At first, the taking off of fable tics was not a smooth one.
Originally, Goldenberg and Ressler had only a concept of what they would look to achieve, but did not fully comprehend the psychology of women in fashion. As such, they enlisted the help of actress Kate Hudson and every day women. Even today Fabletics continues to thrive on the real time feedback of the women who continue to support the company.